BOURNVILLE

Bournville is a brand of dark chocolate produced by Cadbury, a subsidiary of Mondelēz International (formerly called Kraft). It is named after the model village of the same name in Birmingham.

Dark Chocolate is a type of chocolate which is made by adding fat and sugar to cocoa. This is the type of chocolate where milk or milk additives are not added. Dark Chocolates are otherwise called Plain Chocolate. According to European standards, a chocolate must contain minimum of 43% cocoa to be considered as dark chocolate (source: aalstchocolate.com)

The brands says that one has to EARN this chocolate and not just buy it , referring to the quality of this chocolate. Bournville is made from the finest Ghana Cocoa beans and comes in four variants – Rich Cocoa, Almond, Hazelnut and Raisin & Nut.

Bournville has been re launched in India with a new packing and is being positioned as the finest dark chocolate. The brand is currently promoted as the category innovator as there are not much dark chocolates in India. And since there are not much dark chocolates in India, and thus, most people are unaware of their delicious taste.

The most preferred flavour of Bournville is the cranberry flavour. It is preferred over the other three variants by the customers.